We worked closely with New Zealand artist David Burke to bring our Ventia story, values, and principles to life through an iconic symbol.
Our goal was to ensure that our Te Ara o Rehua, Mātāpono (values) were aligned with our Ventia values and were represented in the design of a special symbol for our people.
The result is a unique Tohu that features some spiralling silver fern frond shaped by four koru, forming a manawa (heart) that represents people, who are at the heart of our success, and the continuous heartbeat of our business as we strive to redefine service excellence and make infrastructure work for our communities.
The koru, a symbol of growth, development, tranquillity, and a strong connection to the earth and environment, is also a representation of the whakapapa (ancestry) of the Ventia brand. The larger koru in the Tohu represent our Rangatira (leaders) who guide our people, activities, and tasks. These korus are shaped inwardly to represent how we nurture and support our people and acknowledge the importance of diversity and inclusion.
The smaller inner koru represents all the people who work with and for Ventia across our sectors and geographies. Together, the korus form a beautiful and intricate design that represents all cultures and ethnicities, epitomising our commitment to be the best we can be in doing the right things to uphold the mana (esteem) of Ventia.
Another element of the tohu are the poutama, symbolising the dual stairways to achievement towards taumatatanga (excellence), as Ventia continuously strives to redefine service excellence for our clients and communities.
The Tohu represents what Ventia stands for - says Damian Pedreschi Executive General Manager Aotearoa New Zealand.
"And like Māori and Pasifika cultures, the closer you get to the Tohu, the more you become drawn in and curious about the stories within," says Ricky Steedman Kaitohutohu Māori Ventia.
Hear more from Ricky about the Ventia Tohu in our video below.